Meet Your Rocking Copywriter

Dani can create, craft and cultivate copy that will blow you away

My ethos is that good copy should be FUN and ENGAGING but never stray away from what it’s meant to do - win new clients and convince them you’re the shizzle!

Degree educated at the London College of Communication in Journalism, I have since then worked with brands such as The Pig, Chewton Glen, Wightlink, Habito mortgages, eeep! and more.

As a freelance journalist my articles have featured in The Independent, Metro, HuffPost, Vice, Time Out, VisitEngland, The iPaper, Chat: It’s Fate and I was also previously an editor at Muddy Stilettos.

In addition to this, I have over 18 years of experience in sales, marketing and SEO for my sins.

I’ve gone from door knocking and cold calling over 300 companies a day (booooo!) to writing, organising and executing international email and SEO marketing campaigns.

Industries I’ve covered include travel and tourism, beauty and healthcare, SaaS, digital marketing, HR, spiritual, tattoos and street culture.

After many years of working at, what many would assume would be a dream job, a travel journalist, I was bored of it all.

Sick of writing the same stuff every day (if I never see the term “from farm to fork” again, it’ll be too soon), and generally fed up with living other people’s dreams.

The pandemic gave me a chance to reset, read a stack of self-help books as tall as Big Ben and decide to go at it alone.

If you have the topic, I can research it, write about it and make it fun… even if its ball bearings. The sexy shiny spheres of the engineering world.

I want clients to not see me as “just another copywriting company” but as their mate.

I’m here for the wins, I’m there for the lows (complete with a cuppa tea and a choccy biccy).

I write copy that’s so outside the box, it’s halfway down the street to your nearest Tesco.

I pride myself on not taking myself too seriously but taking my clients’ work VERY seriously.

Spitting out excellent, SEO-optimised prose that not only informs but will attract new clients to a company.

And when all that SEO copywriting and web content writing is done I’m heading off to dye my hair another vivid colour, douse myself in glitter and skip off to the next festival.

FUN FACTS ABOUT ME

One of my most successful email outreaches was all about dead cats

On a sales incentive to Marbella, instead of posing on a lounger at the fancy Ocean Beach Club, I spent the entire time doing cannonballs into the pool

I’ve interviewed the likes of John Challis (RIP), Liz Earle, Example and a real-life Fairy Queen

My favourite ever article was all about why there are no dinosaur ghosts... the conclusion, they’ve simply faded away :’(

Fancy learning more about my whizzy, wild copywriting services?

Then get in touch today!